We have started publishing plain, sourced guides for each Think Apps AI product. Here is what the sites are, how the guides are written and checked, and why.
People rarely search for an app by name. They search for the thing they are worried about: when the Life in the UK test can be booked, what the CITB test asks, what a blood pressure reading means. So this autumn we started giving each of our products a small website that answers those questions properly.
Each guide answers one real question. We draft guides with the help of AI, then a person reads and approves every page before it goes live. Nothing is published automatically.
Every fact comes from a named source, and the source is listed on the page. For the test sites that means GOV.UK, CITB and CSCS. For blood pressure it means the NHS and other UK health bodies. Practice questions on the test sites come from our own apps' question banks, never from official or competitor material.
We also say what we don't know. If two official sources disagree, the guide says so rather than picking one.
A good guide helps someone whether or not they ever download anything. That is the point. If the page answers their question well, some of those readers will want the app that goes deeper, and the rest still leave better informed.
It also keeps us honest. A guide that has to cite its sources, and an app that has to match the guide, make it harder for either to drift from the facts.
New guides go up on each site most weeks. We will post here when there is something worth telling: new apps, big updates, and what we learn along the way.